OLYMPIA, Wash. — Attorney General Bob Ferguson filed a lawsuit Wednesday against e-cigarette company JUUL, alleging it violated the Consumer Protection Act by marketing to minors.
The lawsuit claims the company designed and markets its products to appeal to kids and deceives consumers about the addictiveness of the product.
A news release says JUUL’s conduct reversed decades of progress fighting nicotine addiction, and claims that by 2019, one in 10 middle schoolers nationwide use e-cigarettes.
Ferguson also asserts that JUUL failed to meet Washington’s tobacco vapor product licensing requirements by not disclosing the nicotine content on the package.